Companies that are deriving business value from Web 2.0 tools are now shifting from using them experimentally to adopting them as part of a broader business practice according to the latest McKinsey Global Survey Results titled Building the Web 2.0 Enterprise.
This survey also shows that the fundamental changes to the way the companies view Enterprise 2.0. These companies are not only using more technologies but also leveraging them to change management practices and organizational structures. Some are taking steps to open their corporate "ecosystems" by encouraging customers to join them in developing products and by using new tools to tap distributed knowledge.
Isn't that interesting?
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1 comment:
This is a very relevant article for anyone interested in measuring online survey and customer loyalty. Especially the automation part I find quite interesting and relevant.
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