Latest research in the UK showed that 93 % of iPhone owners accessed mobile media in January 2009. What does this show? That if you give users a beautiful phone and a handy interface design they will access media and they will be more willing to learn how to use technology!
According to the first data to describe iPhone usage in the UK, from comScore, 93% of iPhone owners in the UK accessed mobile media in January 2009.
Comparing iPhone users to smartphone users to mobile phone users, comScore found that the iPhone users did almost everything more on their phones than their counterparts.
Nearly 80% of iPhone users accessed news on their phones, compared with 48% and 20% of smartphone and mobile phone users, respectively. And so on down the line.
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