Tuesday, April 28, 2009

In dark days, is e-commerce the answer?

We are in the middle of the most extensive crisis of the lasst decades! Most US economic indicators have suffered severely in Q1 2009. With one exception!

According to a survey by Forrester Research and Shop.org, US online retail sales rose an average of 11% in the first three months of 2009.

Of the 80 companies studied, 58% saw online sales increases compared with the same quarter last year.

Looking further into the findings, 44% of the e-tailers reported increases of over 10%, 14% showed increases up to 10% and 13% reported flat sales.

In the survey, about 70% of both consumer brand manufacturers and multichannel retailers reported online sales increases. However, Web-only merchants had a different situation. About six in 10 reported Web sales declines.

“It seems that consumer confidence is getting better,” Sucharita Mulpuru, a Forrester analyst, told Bloomberg News. “Hopefully the worst is behind us.”

Looking ahead, Citi Investment Research projects that US retail e-commerce sales will grow 4.4% in 2009 to $141 billion—and jump to 16.5% growth in 2010.


source: emarketer.com

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