SEO for videos: the new challenge

Google launched an automatic video captioning service for YouTube videos in an effort to make the visual clips more accessible to deaf people or anyone searching for videos online, but some see advantages for search engine optimization, too.

The machine-generated service will generate English-only captions initially on 13 partner channels. The service combines Google's automatic speech recognition (ASR) technology with the YouTube caption system to offer automatic captions.

The idea of video captioning is not new at YouTube, but the automatic feature could help to further optimize videos for people searching for content across engines and on YouTube. In theory, video scripts should become more optimized by the keywords in the captions. And while it's a great feature to make content more accessible for the deaf, other benefits exist for marketers.

Source: www.mediapost.com

The strange numbers of ad clicking!

While looking around for a report on ad clicking and the habits of clickers, I came across one demonstrating some spectacular results! Basically, all of the clicks for all the ads online come from only 16% of the surfers, and most of them come from just 4% of all internet users.

Take a look at this report.

So, looking at it from a negative perspective, optimizing your content and ads for clicks you would actually be ignoring almost 84% of the population.

You might want to reconsider your ad politics...