While looking around for a report on ad clicking and the habits of clickers, I came across one demonstrating some spectacular results! Basically, all of the clicks for all the ads online come from only 16% of the surfers, and most of them come from just 4% of all internet users.
Take a look at this report.
So, looking at it from a negative perspective, optimizing your content and ads for clicks you would actually be ignoring almost 84% of the population.
You might want to reconsider your ad politics...
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