Thursday, April 28, 2011

Intranet + Social Media = Intranet 2.0

Social media on the intranet (Intranet 2.0) is not a passing trend that will fade away.

Consider the findings of the Intranet 2.0 Global Study:
  • 87% of organizations have at least one intranet 2.0 (social media) tool
  • 53% have intranet blogs (an 18% increase from last year’s survey)
  • 52% have intranet discussion forums (a 13% increase from last year’s survey)
  • 51% have intranet instant messaging (an 11% increase from last year’s survey)
  • 49% have intranet wikis (a 4% increase from last year’s survey)
The impact on internal communications is potentially greater than the impact on IT, HR, and all of the other groups combined. Intranet social media is changing the way we communicate.

Social media has taken our personal lives by storm, but in the workplace, it’s often met with raised eyebrows, a little excitement, and a lot of caution. The perceived risks with adopting social media tools keep many organizations’ social media endeavors from ever getting off the ground. Luckily for you, knowing the right facts, case studies and other organizations’ success stories makes the task much less daunting.


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